Belfast has grown into a cosmopolitan city and become a popular new tourist destination for travellers. The city pulses with an irrepressible optimism and energy brought on by the era of the new Belfast which began in 2000 with the regeneration of Belfast and the building of the Odyssey Complex. Lonely Planet, the world’s foremost publication on travel recently ranked Belfast as a “must see” destination for the first time in history, showing the world that Belfast has truly moved on from its troubled past.
Attractions such as The Titanic Museum, Titanic Studios (Home of the hit HBO show Game of Thrones), award-winning restaurants, lively bars from modern lounges to traditional pubs, hip clubs, great shopping, impressive theatres, galleries and live music make it a vivacious destination. The Northern Ireland capital has an increasing number of intriguing bus, taxi, boat and pedestrian tours to cater to the new booming tourist industry, something that simply didn’t exist a decade ago.
Since 2000, the city has embraced the new era of Belfast and the Giants have become a symbol of change. In fact, in 2004, the city had to choose one cultural emblem that represented the new era in Belfast at the Annual European Union Conference and they chose the Belfast Giants, a new sport in a city where historically sporting teams have been linked to religion or class. The Belfast Giants were built on one premise – “In The Land Of The Giants, Everyone Is Equal,” and that statement remains true to this day. We truly are the “Game For All, Game For Anyone.”